Meta ads · Social media · Web · SEO — Maldives

Hi, I'm Janitha. I bring businesses more customers.

I'm Janitha Dilshan Siripella, a BICT (Hons) graduate with 3+ years in digital marketing and IT, based in Malé. I run Facebook and Instagram ads that reach the right buyers at a low cost, manage business pages day to day, and build websites that show up on Google.

See my work → Contact me
Portrait of Janitha Dilshan Siripella
2 live websitesequics.mv · knimpexmv.com
3.5M+ ad impressions
52 Meta ad campaigns
52 Meta ad campaigns 481K people reached 8K+ Facebook followers managed #1 on Google for wholesale groceries
About me

Marketing that brings in customers.

Likes are nice, but businesses need customers. Everything I do, from an ad to a website, is aimed at getting the right people to call, message or buy.

For Equics Pvt Ltd, a wholesale and retail grocery supplier, I manage the Facebook page (7,995 followers) and the Instagram account (@equics.pvt.ltd, 686 posts), and I run their Meta advertising. Since 2023 I've launched 52 campaigns that reached 481,000 people and started 534 customer conversations on Messenger and WhatsApp, at an average of $0.06 per link click.

I also built the websites for Equics and for KN Impex, a fresh produce supplier, and handled their technical SEO, including Google Search Console setup, sitemaps and indexing. I also manage all 8 Equics locations on Google Maps, after recovering access to them through Google's ownership verification.

I'm now looking for a digital marketing role, and I take on freelance projects for businesses that want to grow online.

Experience & qualifications

3+ years in marketing and IT.

I have an ICT degree, a business diploma and a digital marketing certificate. My IT background means I can fix a website, a tracking setup or an ad account myself, without waiting on anyone.

Experience

Jun 2023 – PresentIT Operations & Digital Marketing SpecialistEquics (Pvt) Ltd · Malé, Maldives

Social media, Meta and Google ads, Shopify and WooCommerce stores, Search Console, GA4, Mailchimp email campaigns and in-house IT.

Jun 2021 – Jun 2023Associate System Support EngineerVizuamatix (Pvt) Ltd · Sri Lanka

24/7 support for mission-critical telco systems and Microsoft 365 administration for enterprise clients.

Feb 2020 – Mar 2021Assistant ELV EngineerDimo Building Technologies · Sri Lanka

IP cameras, access control, fire alarm and public address systems.

Education

DegreeBachelor of Information and Communication Technology (BICT Hons)Rajarata University of Sri Lanka · 2016 – 2022
DiplomaHigher National Diploma in Business ManagementEsoft Metro Campus · 2019 – 2020

Certifications

CertifiedCertificate in Practical Digital Marketing (CPDM)E Minds Academy · 2024
CertifiedRed Hat Certified System Administrator (RHCSA)Red Hat · verified on Credly
In progressDiploma in Practical Digital Marketing (CPD UK certified)E Minds Academy · started Feb 2026
+25%organic website traffic from SEO and content work
+30%customer inquiries after optimising the Google Business Profile
604LinkedIn followers for my marketing and IT tips
Tools I use every day
Meta Ads ManagerMeta Business SuiteGoogle AdsGoogle Analytics 4Search ConsoleGoogle Business ProfileShopifyWooCommerceMailchimpCanvaAdobe PhotoshopCapCut
What I do

Services

From your first ad campaign to a website that ranks on Google, I can take it from start to finish.

Build

Website & online store

Business websites and e-commerce stores that work well on phones.

Get found

SEO & Google Business Profile

Search Console setup, sitemaps, indexing, keywords and Google Maps listings.

Ads

Meta ads (Facebook & Instagram)

Campaigns for awareness, messages and sales, aimed at valuable customers and a strong return on ad spend.

Social

Page management

Posts, replies and growth for your Facebook and Instagram pages, every week.

Words

Content & copywriting

Product descriptions, page copy and promotions that sell.

Measure

Analytics & reporting

Track visitors, searches and enquiries so you know what works.

My work · Meta ads · Social · Web · SEO

Real campaigns, real customers.

My clients sell food to shops, restaurants, resorts and families across the Maldives. Here are the ads, social pages and websites I run for them, with results taken from Meta Ads Manager and Google Search.

site:equics.mvGoogle Search
AllImagesVideosShoppingNews
E
Equics Pvt Ltdhttps://equics.mv
Equics Pvt Ltd | Maldives Wholesale Groceries Online ...
Official Supplier Of High-Quality Products · YAKIN TOMATO SAUCE · YAKIN CHILI SAUCE · MANSA PREMIUM BASMATI RICE · EMMA COCONUT MILK POWDER.
E
Equics Pvt Ltdhttps://equics.mv › products › cloves
Cloves
Cloves are a versatile spice that can be purchased at any Equics outlet at an affordable price. Known for their strong and aromatic flavor, ...
E
Equics Pvt Ltdhttps://equics.mv › pages › contact
Contact-Equics Online Store
Contact Equics Pvt Ltd, your reliable wholesale and retail supermarket for groceries, food products, beverages, household items, and bulk orders ...
E
Equics Pvt Ltdhttps://equics.mv › collections › spices-herbs
Spices & Herbs-Equics Online Store
15 products · Fenugreek Seeds 25KG · Fennel Seeds 25KG · Cumin Seeds 25KG ...
E
Equics Pvt Ltdhttps://equics.mv › collections › rice-grains
Rice & Grains-Equics Online Store
Rice & Grains-Equics Online Store. Telephone: +960 754 4651
E
Equics Pvt Ltdhttps://equics.mv › collections › paper-disposables
Paper, Disposables-Equics Online Store
21 products · Equics Napkin Tissue · Limpiar Box Tissue · Aluminium Container With Lid 8342 ...
E
Equics Pvt Ltdhttps://equics.mv › collections › new-arrivals
New Arrivals-Equics Online Store
8 products · Mansa Premium Basmati Rice 1KG · Rose Syrup 750ml · Mango Slice ...
E
Equics Pvt Ltdhttps://equics.mv › collections › fresh-vegetables
Fresh Vegetables-Equics Online Store
Fresh Cabbage 25KG · Regular price Rf275.00 ...
Pages 1 2 3 4 5 6 7 8 9 10 · Next
Live Google results for equics.mv, 10 pages deep · checked Sep 2026
Meta ads · Facebook & Instagram

Equics Pvt Ltd: ads that reach buyers for cents.

I run the Facebook and Instagram ads for Equics, a wholesale and retail grocery supplier in Malé and Hulhumalé. Each campaign has one job: awareness for new stock, clicks to the online shop, or messages from people ready to order.

3.5Mad impressions
481Kpeople reached
12,532link clicks
534customer conversations
$0.23per 1,000 impressions
$0.06per link click

52 campaigns · $796 total ad spend · Oct 2023 – Sep 2026 · Source: Meta Ads Manager, Equics Pvt Ltd ad account

Equics watermelon special offer ad: 10 rufiyaa per kgAwareness

Fresh watermelon special offer

Price-led offer showing the Equics price against the market price, pushed to shoppers in Malé and Hulhumalé.

People reached
195,580
Impressions
374,094
Spend
$38.59
Cost per 1,000
$0.10
Dixy pineapple ad: Relax but be quick, imported and distributed by EquicsBrand awareness

Dixy pineapple brand campaign

Positioned Equics as the official importer and distributor of the brands it carries.

People reached
150,101
Engagements
3,198
Spend
$26.45
Cost per 1,000
$0.11
Equics fresh lime ad: naturally fresh, perfectly delicious, shop nowTraffic

Fresh vegetables carousel

Product carousel sending shoppers straight to equics.mv to browse fresh produce.

Link clicks
2,229
People reached
32,954
Spend
$33.05
Cost per click
$0.015
SalesOnline shop sales campaign

2,887 link clicks and 39 add-to-carts on equics.mv for $43.43, about $0.015 per click.

Messages"Back in stock" lime campaign

79 customers started a chat to order, for $11.12 in total. That's $0.14 per conversation.

7,995followers on the Equics Pvt Ltd Facebook page, which I manage
686 postson Instagram @equics.pvt.ltd, with 1,282 followers
534 chatsstarted by customers from ads, answered on Messenger and WhatsApp
Google Business Profile · Google Maps

8 Equics locations, verified and under control.

When I joined Equics, the company couldn't get into its Google Business Profiles. I claimed ownership through Google, passed the live video verification from inside the shop, and moved every location into one company account. I now manage all of them.

How I got access back

  1. ClaimUsed "Own this business?" on the existing listing
  2. Request accessGoogle gave the previous owner 7 days to respond
  3. Video verificationShowed Google's reviewer the counter and storage area on a live call
  4. Full controlUpdated photos, hours and phone numbers and started replying to reviews
8profiles managed
100%verified
+30%customer inquiries
  • Equics Pvt LtdHenveiru, Malé · head office
  • Equics PlazaJanavaree Hingun, Malé
  • Equics Express – WholesaleMuranga Magu, Malé
  • Equics Fihaara – WholesaleBoduthakurufaanu Magu, Malé
  • Equics CentroNasandhura Building, Malé
  • Equics SaversNirolhu Magu, Hulhumalé
  • Equics TradeBurevigas Magu, Hulhumalé

Plus one closed branch, correctly marked "permanently closed" so customers aren't sent to the wrong place.

Websites & SEO

Two supplier websites.

I designed and built both sites and handle their SEO. equics.mv is fully indexed on Google, with its product and category pages showing in search.

Case study 01 · E‑commerce

Equics Pvt Ltd

Online store · wholesale & retail groceries

Equics supplies groceries, dry goods and fresh perishables to homes and resorts, with free delivery in Malé and Hulhumalé. They needed a store customers could browse and order from, and a presence on Google.

Online store buildProduct catalogue Google Search ConsoleIndexed on GoogleOn‑page SEO
  • Set up the online shop with product categories: rice & grains, beverages, baking, canned goods, oils, dried fruits & nuts.
  • Wrote a search-friendly page title, "Maldives Wholesale Groceries Online". The site now ranks #1 on Google for "wholesale groceries maldives".
  • Verified the domain in Google Search Console, submitted the sitemap and requested indexing.
  • Featured brand partners (Yakin, Mansa, Emma) and the resort-supply service to reach B2B buyers.
Visit equics.mv ↗
Case study 02 · Business website

KN Impex

Company website · fresh produce & food supply

KN Impex supplies fruits, vegetables, spices, nuts and pulses to retailers, restaurants, hotels and resorts from Malé. They needed a clean site that explains what they supply and makes it easy to get in touch.

Website design & buildContent writing Local SEO copyWhatsApp enquiriesMobile‑first
  • Designed a hero slider, product category pages and an About section around the tagline "Fresh Products. Trusted Supply."
  • Wrote service sections for wholesale, retail, resort supply and free delivery.
  • Added a keyword-rich section written around searches like "fresh food supplier in Maldives".
  • Put phone numbers, address and a WhatsApp link on every page so visitors can order directly.
Visit knimpexmv.com ↗
How I get a site on Google

From new domain to indexed page.

A website nobody can find doesn't bring in customers. These are the steps I follow for every client, in order.

Where equics.mv ranks on Google

Organic results, checked 25 Sep 2026 · positions can vary by location and device
#1wholesale groceries maldivesPage 1, first result
#1wholesale supermarket maldivesPage 1, first result
#2wholesale shops maldivesPage 1, under the map listings
#8online grocery maldivesPage 1

I got there with keyword-focused page titles and descriptions, clean collection and product pages, a submitted sitemap and regular fixes to crawl and indexing errors in Search Console.

STEP 1

Build

Fast, mobile-friendly pages with clear products and contact details.

STEP 2

Optimise

Page titles, descriptions and headings written around what customers search.

STEP 3

Verify

Prove ownership of the domain in Google Search Console.

STEP 4

Submit

Send the sitemap and request indexing for key pages.

STEP 5

Indexed

Pages appear in Google results. I keep monitoring coverage and search queries.

URL is on Google https://equics.mv/ Page is indexed · Sitemap submitted · Ownership verified
Contact

Let's work together.

I'm open to digital marketing roles and freelance website and SEO projects. Message me on any of these and I'll get back to you.

Facebookjanithadilshan.siripella.7↗ Instagram@janitha_dilshan_siripella↗ LinkedInjanitha-dilshan-siripella↗ TikTok@janithasiripella↗
Prefer email?

Ready to be found online?

Tell me about your business and what you want to achieve. I'll reply with ideas.

janithasiripella1212@gmail.com